No more end-of-day WhatsApp reports
Activity logs, call counts and conversion rates update in real time as your team works. Share a live dashboard link — not a screenshot compiled every evening by a manager who should be coaching, not copying data.
Problems Hub · Visibility
You can't coach what you can't see.
You can't forecast what you can't measure.
Sales activity happens on phones, in spreadsheets, across channels. By the time it reaches a report, it's a week old and missing context. Leadership decides on gut — and gut is usually wrong about which reps, which sources and which stages are the real problem.
Where it breaks down
Six problems your team
is probably living with right now.
Problem 01
Manager has no live view of team activity
Reps are spread across geographies, channels and time zones. Who's actually working right now? Who's on a long call? Who's been idle for two hours? You find out at end of day — when it's too late to intervene.
Problem 02
Pipeline health hides until end of month
How many leads are in Fresh? Warm? Negotiation? What's the realistic forecast for this quarter? You guess — until the monthly spreadsheet export. Pipeline decisions made on stale data cost deals before the data arrives.
Problem 03
Call quality is invisible to leadership
Eighty per cent of your team's day is on calls. Leadership hears zero of them. Bad pitches go uncorrected for weeks. Good practices stay siloed in one rep's head. Coaching is based on results, not the behaviours that drive them.
Problem 04
Ad spend goes to channels nobody can audit
Facebook delivers 200 leads. IndiaMart delivers 150. Google Ads delivers 100. Which channel actually closed deals last quarter? Nobody knows without a three-spreadsheet manual audit that's already out of date by the time it's done.
Problem 05
Follow-up adherence is anyone's guess
How many overdue follow-ups are sitting in your pipeline right now? You don't know. Which reps are skipping cadence? You don't know. The follow-ups that should have happened last week are invisible until a buyer complains.
Problem 06
Strategic calls made on gut, not data
Scale Facebook? Cut IndiaMart? Promote Anita? Train Rahul? Hire two more reps or one closer? Every decision lives downstream of data you don't have. Leadership instinct substitutes for evidence — and instinct is expensive.
How telecrm fixes it
Six fixes — one platform.
Every capability below is available on mobile and desktop, configured for your team in hours, and running the moment you go live.
Live team activity dashboard
A real-time view of who's on calls, who's idle, how many leads each rep touched today and how many converted. Filter by team, region or campaign. Managers manage with current data — not yesterday's WhatsApp summary.
Real-time pipeline view
Every lead, every stage, every value — visible at a glance. Filter by rep, source, region, deal size, age. Forecast with numbers that update as the team works — not from a spreadsheet exported on Friday afternoon.
Call recordings and AI summaries
Every call recorded, every recording playable from the lead card. Managers audit a rep's week in 20 minutes. AI summaries surface pitch quality, objections and promises — without listening to every call in full.
Source-to-close ROI by channel
See conversion rate, average deal size, time-to-close and CAC per source — Facebook vs IndiaMart vs Google vs webinar — in one table. Budget decisions backed by what actually closed, not what generated the most form fills.
Follow-up adherence tracking
Every overdue follow-up, every skipped cadence, every lead cooling past SLA — surfaced in one view. Managers see exactly which reps are slipping and on which lead types — in time to intervene, not in the post-mortem.
Custom dashboards and KPI tracking
Build the KPIs that matter to your business. Connect to Metabase via the RDS layer for advanced analysis and custom visualisations. Strategic decisions made on evidence — not the gut of whoever speaks loudest in the Monday meeting.
Also worth knowing
Built for the way
Indian sales teams actually work.
Field reps check in from the road
Location-stamped check-ins show where field agents are, who they visited and how long each meeting lasted — without a single status message or phone call from the manager asking where everyone is.
Hourly performance tracking
See not just who called how many times, but when. Hourly call activity shows which time windows produce the most connected calls for your specific lead type and market — so scheduling decisions are data-driven, not assumed.
Leaderboards that drive the right behaviour
Live leaderboards ranked by calls made, follow-up adherence, stage conversions and deal value — not just volume. Reps know what's being measured. The leaderboard shapes behaviour toward what actually closes deals.
Free 30-minute demo Fixing your visibility
Join 5,000+ Indian sales teams
Fixing your visibility
starts with a demo.
We'll show you live team dashboards, real-time pipeline, source ROI and follow-up adherence tracking — all in a free 30-minute demo configured for your business.
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FAQ
Your questions, answered plainly.
How does telecrm improve sales visibility?
Live team dashboards, a real-time pipeline view, call recordings, source-by-source ROI, follow-up adherence, and custom dashboards.
Can I coach and forecast with it?
Yes — you can't coach what you can't see or forecast what you can't measure; telecrm makes both visible.
Does it show which lead sources pay off?
Yes — source-by-source ROI.
Are the dashboards customisable?
Yes — build custom dashboards for what each role needs to see.