Useful features that power
business benefits.
telecrm is built for the reality of Indian sales — high call volumes, WhatsApp-first communication, distributed teams, and the need for real-time visibility at every level. Here is everything the platform does.
Trusted by MahindraDomino'sCox & KingsHousing.comJioMartUpGrad and 5,000+ Indian businesses
Feature categories
Feature-rich, built deep. Not just wide.
Every feature in telecrm is built to the depth your business needs — not surface-level toggles. Select a category to see exactly what is included.
Integrations
- Zero manual import. Every lead source — IndiaMart, JustDial, Facebook, Google, Housing.com — feeds directly into telecrm automatically.
- Leads created in seconds. Every integration triggers instant lead creation — no lag, no batch imports, no window where a hot enquiry goes unassigned.
- Connect almost any source. telecrm's custom API lets leads flow in from virtually any platform, portal, or proprietary system your business runs on.
Lead Fields
- Built around how you sell. Create custom fields — text, numbers, dates, dropdowns, file uploads — so your CRM matches your process exactly.
- Auto-mapped from every source. Fields from every lead source map to your telecrm structure automatically, no manual configuration required.
- Role-level visibility control. Field-level permissions ensure each rep sees only what is relevant — no clutter, no sensitive data exposed.
Lead Management & Reporting
- Every lead, every source. IndiaMart, JustDial, Facebook, Google, WhatsApp — all leads captured, deduplicated, and auto-assigned instantly.
- Complete timeline, zero manual entry. Every call, message, and stage change logged automatically — full history from first touch to closed deal.
- Real-time performance visibility. Live reports on conversion rates, response time, and team performance — always current, never assembled manually.
Call Management
- Every call captured. 1-click calling with automatic recording — every conversation searchable and playable in 30 seconds.
- Live team visibility. Real-time dashboards show who is calling, who is idle, and which leads have not been contacted.
- No lead goes cold. Missed call alerts, call duration tracking, and IVR routing ensure every enquiry is handled automatically.
Calling Campaign Management
- Structured, targeted outreach. Create calling campaigns from any lead list — assign reps, set targets, track progress in real time.
- Full campaign accountability. Every campaign call is recorded, logged, and attributed — conversion rates measured per rep, per day.
- Built for high-volume calling. Run re-engagement blitzes and follow-up campaigns at scale with complete visibility at every step.
WhatsApp
- Instant, automated outreach. Messages triggered by lead stage or time — every lead acknowledged instantly, every follow-up on schedule.
- Unified conversation history. WhatsApp conversations logged in the lead timeline alongside calls — one complete view of every interaction.
- Precision broadcast campaigns. Send personalised template messages to segmented lists at scale — the right message, the right leads.
Lead Stages
- Your process, your pipeline. Define your own stages from first contact to closed won — drag-and-drop, fully controlled by your team.
- Enforced data discipline. Required fields per stage mean reps cannot advance a deal without the information your business needs.
- No deal left stalled. SLA timers escalate uncontacted leads automatically — no opportunity sits forgotten in a stage.
Reporting
- Always-on leadership visibility. Hour-by-hour reports and leaderboards ranked by calls made and deals closed — always live, never delayed.
- Pinpoint where revenue is lost. Funnel analysis by stage and source reveals exactly where leads drop off and which channels perform best.
- Export-ready, no assembly required. Custom date range filters and exportable reports — no analyst needed, no data to gather manually.
Automation
- Smarter ad spend. Meta CAPI sends real conversion signals back to your ad platforms so campaigns target buyers, not just clicks.
- Your process runs itself. Trigger WhatsApp messages, reminders, and stage updates automatically based on behaviour or time elapsed.
- Connects across your stack. Webhooks sync data downstream and escalate stalled leads — set once, runs continuously across your business.
User Management
- Role-based access at every level. Reps see their leads, managers see their team, owners see everything — configured in minutes, no IT needed.
- Granular visibility controls. Field, stage, and report-level permissions keep sensitive data protected and each role distraction-free.
- Instant onboarding and restructuring. Add or reconfigure users in real time — onboard a new rep or restructure the team without downtime.
List and Labels
- Organised lead management. Create named lists for campaigns, territories, or any grouping — filter and act on any list in seconds.
- Instant visual identification. Colour-coded labels show lead status at a glance — hot, visited, negotiating — without opening a record.
- Precision targeting. Combine lists and labels to create exact segments for campaigns, broadcasts, or targeted follow-up.
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FAQ
Your questions, answered plainly.
What features does telecrm offer?
Call management, WhatsApp automation, lead management, reporting, integrations, automations, lead fields and stages, and more — a complete toolkit for Indian sales teams.
Is telecrm feature-rich but shallow?
No — telecrm is built deep, not just wide. Each feature is built to do its job thoroughly, not just to tick a box.
How do features relate to business outcomes?
Features are the engine behind the benefits. Each one is designed to power a specific business outcome.
How do I see the features in action?
Book a free demo for a guided walkthrough of the features that matter to you.