Features · Lead Stages

Your sales process. Your stages.
Built the way your team works.

telecrm gives you a fully configurable lead workflow — fixed stage groups with unlimited customisation inside them, colour coding, automation triggers, and multi-pipeline support. Model your exact sales process without compromise.

Stage Structure

Four stage groups.
Infinite flexibility inside them.

Initial Entry point
1 fixed stage — every new lead starts here
Label is editable — rename to match your process
Cannot add or delete stages in this group
Active Your pipeline
Unlimited stages — add as many as your process needs
All stage labels fully editable
Arranged in a funnel format as recommended by the telecrm team
Supports stage-wise automation triggers
Closed · Won Converted
Mark a lead as successfully converted
Triggers won-stage automation rules
Label editable — customise to your business context
Closed · Lost Special stage
Requires a loss reason — up to 25 configurable reasons
Captures why deals are lost for analysis and reporting
Loss reasons are fully customisable per pipeline

The Active Stage

The Active stage is your pipeline.
Build it your way.

The Active stage is where all the action happens. Add as many statuses as your sales process needs — arranged in a funnel format as recommended by the telecrm team. Every stage represents a step closer to a close.

Unlimited stages

Add as many active stages as your sales process requires — no cap, no restrictions. Every business is different.

Fully editable labels

Every stage name can be edited to match your team's language. Call it what your reps actually say.

Funnel format

Stages are presented in a narrowing funnel — the telecrm-recommended format that shows how leads progress and where they drop off.

New / Contacted
Interested
Demo Scheduled
Demo Done
Proposal Sent
Negotiation
Closed Won

Stage Customisation

Edit, colour, and organise
every stage.

Every stage label can be edited. Every stage gets a colour. Active stages can be added, reordered, or deleted. Your pipeline looks exactly the way your team thinks about it.

Colour per stage

Assign a colour to every stage — making your pipeline instantly scannable and visually distinct for every rep.

Edit any label

Rename stages to match your team's actual language — just the terms used every day. No confusing default names.

Add & delete stages

Add new stages to the Active group at any time, or delete ones that no longer fit your process. Initial, Won, and Lost groups are protected.

Stage editor · Active pipeline8 stages
New / Contacted
Interested
Demo Scheduled
Proposal Sent
Negotiation
Add stage

Custom Pipelines

Different products. Different teams.
Different pipelines.

Create multiple pipelines for different products, teams, or business units — each with its own stage structure, automation rules, and reporting. One CRM, many workflows.

Real Estate
New Enquiry Site Visit Negotiation Agreement
Insurance
Lead Received Needs Analysis Quote Shared Policy Issued
Education
Enquiry Counselling Application Enrolled

Each pipeline has its own Active stage funnel, loss reasons, automation triggers, and reporting dashboard — completely independent from other pipelines in your telecrm account.

Stage-wise Automation

Every stage change triggers
the next action automatically.

Set automation rules that fire the moment a lead moves to a new stage — send a WhatsApp, assign a follow-up, notify a manager, or move the lead to the next pipeline. No manual steps. No dropped balls.

Stage-based triggers

Define rules that fire automatically when a lead enters or exits any stage — no manual intervention required from your team.

Multi-action rules

Each trigger can fire multiple actions in sequence — send a WhatsApp, schedule a follow-up, and notify a manager, all from a single stage move.

Cross-pipeline handoffs

When a deal closes in one pipeline, automatically move the record to the next — e.g. from Sales to Post-Sales — without any manual reassignment.

Automation rule · Active pipeline
Trigger
Lead moves to Proposal Sent
Actions
Send WhatsApp: Proposal template
Schedule follow-up in 2 days
Notify manager: Priya M.
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to get started?

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FAQ

Your questions, answered plainly.

Can I customise my sales stages?

Yes — build the exact sales funnel your business needs, the way your team works.

How are stages organised?

Into four stage groups with flexibility inside each; the Active stage group is your live pipeline.

Can I run different pipelines for different products or teams?

Yes — different products and teams can have entirely different pipelines.

Can I edit and colour-code stages?

Yes — edit, colour, and organise every stage as you like.