Features · Lead Management & Reporting

Every lead. Tracked, assigned
and actioned — end to end.

telecrm gives your team a complete lead management system — from the moment a lead arrives to the day they become a customer. Capture, deduplicate, assign, communicate, track, and report — all in one place.

Lead Creation

Every way a lead can come in.
telecrm handles all of them.

Leads don't arrive through a single channel — and telecrm doesn't expect them to. Whether automated or manual, every lead creation method lands in the same pipeline, ready to work.

Integrations

Connect your lead sources once and every new enquiry flows in automatically — Facebook, Instagram, WhatsApp, marketplaces, website forms, and more. See all integrations →

Bulk Upload

Got a spreadsheet of leads? Upload via Excel or CSV — map columns to telecrm fields, handle duplicates on the way in, and have hundreds of leads live in minutes.

Manual Creation

Add a lead on the spot — from a walk-in, a referral, or a conversation at an event. The quick-add form captures just the essentials so your rep can move fast.

WhatsApp Message

When someone messages your business WhatsApp for the first time, telecrm automatically creates a lead — complete with the conversation already attached.

Incoming Call

When an unknown number calls in via your connected cloud telephony, telecrm creates a new lead instantly — no manual entry required from your rep.

All leads unified
Integrations
Bulk Upload
Incoming Call
WhatsApp Message
Manual Creation

Lead De-duplication

One person. One record.
No confusion.

Duplicate leads are inevitable when leads come from multiple sources. telecrm gives you the tools to catch them early, merge them cleanly, and resolve conflicts without losing any data.

Manual lead merge

When telecrm flags a duplicate, your rep can merge both records into one — choosing which values to keep for each field. All history from both records is preserved.

Deduplication during bulk upload

When uploading leads via Excel, telecrm runs two deduplication checks simultaneously:

Rahul Sharma
Lead A · Facebook · 12 Jan
Primary
Phone
+91 98765 43210
Stage
Interested
Email
rahul@gmail.com
Rep
Priya M.
Source
Facebook Ad
Merge
R. Sharma
Lead B · IndiaMart · 8 Jan
Secondary
Phone
+91 98765 43210
Stage
New Enquiry
Email
rksharma@work.in
Rep
Ankit S.
Source
IndiaMart

Lead Assignment & Reassignment

Right lead. Right rep.
Every time.

Whether you want full control over who gets what, or a system that handles it automatically — telecrm gives you both. No lead sits unassigned. No rep gets overwhelmed.

Assignment while Bulk Upload

Assign leads to reps at the point of upload — two modes:

Simple mode — distribute leads randomly, equally or by percentage across your callers
Advanced mode — use a column in your Excel to map leads to specific reps, then layer percentage distribution on top
Bulk upload · Assignment
Simple mode
Advanced mode
248 leads · distribute equally or by %
PM
Priya M.
34% · 84
AS
Ankit S.
33% · 82
SR
Sneha R.
33% · 82
Advanced: map by Excel column + %
Assign & upload

SMART Filters & Segmentation

Filter by anything.
Find the leads that matter right now.

Filter your lead database on a single dimension or any combination — date, source, status, rep, value, actions taken, and more. Any combination of Lead Fields and Lead Actions can be used in SMART filters.

Date & Time
Example:Leads created in last 7 days · Created before yesterday 8PM · Updated this week
Lead Details
Example:Name, Phone, Email, Organisation, Designation, Industry, State, City
Source of Lead
Example:Organic, Google Ads, Affiliate, Referral, Facebook, IndiaMart
Lead Properties
Example:Lead Rating, Team Size, any custom field value
Lead Assignee
Example:Leads assigned to Rahul, Jay & Gokul · Unassigned leads
Lead Status
Example:Leads with Status 'Demo Done' · Leads with Status 'Payment Pending'
Lead Lost Reason
Example:Leads lost to competitor · Leads lost due to pricing
Lead Action Taken
Example:Leads who have called you · Leads who responded to WhatsApp
Lead Action Done
Example:Leads not called so far · Leads who received a specific message
Lead Value
Example:Leads where sales value > ₹10,000 · Leads with budget in range
Date & Time Lead Details Source Lead Properties Assignee Lead Status Lost Reason Actions Taken Actions Done Lead Value
4 active filters
Active filters 84 leads match · Save segment
Date & Time Created in last 7 days
Lead Details City is Mumbai
Lead Properties Rating = Hot
Actions Taken Called at least once
Violet chips are active. Any combination of the 10 dimensions can be used together.

360° Lead View

Everything about a lead.
One screen. Zero switching.

Open any lead and see their complete history — every call, every WhatsApp, every task, every note. Your rep always knows exactly where they left off. No context lost. No tools to switch between.

Lead Details & Status Changes

Every field value, every status update, every stage change — with timestamp and the rep who made it.

Assignment History

See who the lead was assigned to, when it was reassigned, and why — full trail, always.

Communications

Calls (incoming & outgoing), WhatsApp messages, emails, and SMS — all in one chronological timeline.

Lead & Rep Actions

Actions done by the lead (website visit, inbound call) and by the rep (message sent, note added) — separated and searchable.

Tasks

Call follow-ups, demos, site visits, Google Meets, Todos, and custom tasks — with priority (Urgent/High/Medium/Low) and due date.

Notes, AI Audits, Files & Payment Links

Rich text notes, AI-powered call quality scoring, file attachments, and payment links — all from within the lead record.

Task · Demo scheduledYesterday
Google Meet · Tomorrow 10AM · High priority

Lead Actions

Everything a rep can do with a lead.
Right from the lead record.

Every action a rep needs to take with a lead is available directly from the lead record — no switching apps, no copy-pasting numbers, no external tools. Act faster, follow up better, close more.

Communicate
Call
1-click dial directly from the lead record
WhatsApp
Send template · Chat sync · Custom message · Reply to inbound
Email
Send email directly from telecrm — logged to lead timeline automatically
SMS
Quick SMS to the lead's number without leaving the CRM
Setup a Task
Assign to self or team
Set tasks for yourself or delegate to another rep
Set priority
Urgent · High · Medium · Low
Task types
Call follow-up · Demo · Google Meet · Site Visit · Todo · Custom task
Set date & time
Schedule tasks with precise date and time reminders
Log & Capture
Add note
Rich text notes against the lead — visible to all authorised team members
AI call audit
Auto-score call quality and get coaching insights after every call
Save file
Attach documents, images, quotes, or contracts to the lead record
Send payment link
Generate and send a payment link directly to the lead from telecrm

Lead Tracking & Reporting

Know exactly what's working.
And what isn't.

Built-in dashboards, call reports, and BI-level analytics give managers the data they need to coach their team, fix bottlenecks, and hit targets — without exporting a single spreadsheet.

Performance dashboard
₹48.2L
Pipeline value
34%
Conversion rate
7.2d
Avg. close time
248
Hot leads today
Dashboards are fully customisable per role and pipeline
Call report · This week
342
Connected
87
Missed
54
Attempted
REPCONN.MISS.AVG DUR.
Priya M.94184m 12s
Ankit S.78223m 48s
Sneha R.82145m 02s
Free 30-minute demo

Are you ready
to get started?

No jargon. We'll show you exactly how telecrm works for your business — your industry, your team size, your lead sources. The demo is free. The setup is guided. The commitment is yours to make when you're ready.

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FAQ

Your questions, answered plainly.

How does telecrm capture leads?

It handles every way a lead can come in and captures them automatically, end to end.

Does it prevent duplicate records?

Yes — deduplication keeps one person to one record, so there's no confusion.

How are leads assigned to reps?

Assignment rules route the right lead to the right rep, every time.

Can I quickly find specific leads?

Yes — smart filters let you filter by anything and surface the leads that matter right now, with a full 360° view of each one.